Frequently Asked Questions

Last updated on March 1st 2017

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What sort of data does Taglayer use?

Firstly, we use gathered data. This is data that we monitor from the website or application. Secondly, we use aggregated data. That is data calculated as a result of combining multiple data streams. We might also implement machine learning on it. Gathered data: - Url of the visited websites - Time spent on the website - Search terms used on the website - The user's activities and behaviour - Errors and bugs during the visit - Data provided by the website owner - Browser type - Operating system - Device type Aggregated data: - Interests - Personality - Weather - Location - Language - Returning customers - Personalisation - Personal visitors and business visitors - Gender - Age - Whether a VPN was used - Dataset correlations